ICC 2018 - Acting Like Technologists to Improve Content Strategy - Heather Whaling
1,035 views · Published 10 July 2018 · 33:42 · Indexed 20 September 2026
Channel: Content Marketing Institute · 2018 · Education
ICC is evolving. Check out our new event: https://www.contenttechsummit.com/com/ In this presentation, Heather will make the case for why communications teams need to think of themselves as technologists and how this skill can improve content marketing and customer care. In this session for Intelligence Content Conference 2018, with Heather Whaling, Founder & President, Geben Communications, will share case studies, best practices, and applicable action items to help attendees incorporate tech advancements in their content strategies. FOR TONS MORE advice & education http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute.com/acton/form/5141/0022:d-0001/0/index.htm LEARN ABOUT CONTENT MARKETING WORLD #CMWorld: http://www.contentmarketingworld.com/ ENROLL IN CONTENT MARKETING UNIVERSITY http://www.contentmarketinguniversity.com/ SUBSCRIBE TO OUR FREE MAGAZINE http://contentmarketinginstitute.com/chief-content-officer/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
