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Futurist Gerd Leonhard: MidemNet 2011: Innovation - music industry learns from other industries

1,487 views · Published 24 March 2011 · 1:07:40 · Indexed 24 September 2026

Channel: Gerd Leonhard · 2011 · People & Blogs

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This is the complete video of a 55 minute talk / session during the annual MIDEM music conference in Cannes, see http://gerd.fm/fqzCme for more details (and the PDF from the slideshow). The presentation outlines some interesting innovations from other industries and presents some ideas how these concepts could be transferred to the music industry, touching on branding, marketing, technology etc. ; I think you'll enjoy this. http://gerd.fm/fqzCme  for PDF

Gerd Leonhard  Futurist, Author and Keynote Speaker  
 Basel / Switzerland  CEO www.thefuturesagency.com

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