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Content 2.0: How Content Industries Find New Ways to Generate Revenues (MidemNet 2010, Part 1)

1,035 views · Published 15 February 2010 · 9:36 · Indexed 28 September 2026

Channel: Gerd Leonhard · 2010 · People & Blogs

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This is Part 1: At MIDEM 2010, one of the leading music industry events held in Cannes, annually, I gave a talk about how other content industries (apart from music) are using the Internet to monetize. The video is about 14 minutes long, and goes with the slide-show, below, and addresses these examples:

    * What will magazine publishers do with the new iPad and other tablet devices (examples from Bonnier, Wired and Sports Illustrated)
    * How Salesforce.com is making 1.29 Billion USD by selling access to the cloud
    * How OReilly's Safari Books is selling access to 15.000 technical books for $42 / month
    * How Zynga's Farmville social game (on Facebook) is selling 800.000 tractors as virtual items, per day
    * How iStockphoto is selling what can be found in many places for free
    * How the Techdirt blog connects with fans and gives 'reason to buy' (CwF / RtB)
    * Conclusion: People pay when they see real value and when the price is right!

More details at http://www.mediafuturist.com/2010/02/video-on-content-20-new-ways-monetize-midem.html

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