Building Trust and Brand Presence
2,373 views · Published 16 February 2011 · 9:14 · Indexed 4 November 2026
Channel: Columbia Business School · 2011 · People & Blogs
Russell Dubner, president of Edelman/New York, talks about how the sources people trust have been changing as a result of the expanded access they have to information, and how brands need to adapt their marketing and PR initiatives to respond to this. This is part four of five of the SobelMedia-BRITE panel, "The Network Is Your Customer," hosted by David Rogers, executive director of the Center on Global Brand Leadership at Columbia Business School. globalbrands.org sobelmedia.com
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