The Path from Compliance to ROI from FinanceConnect:13

517 views · Published 9 May 2013 · 32:35 · Indexed 30 October 2026

Channel: LinkedIn for Marketing · 2013 · Education

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Featuring: 
- Michael Lock, Chief Operating Officer, Hearsay Social
- Joanna Belbey, Social Media & Compliance Specialist, Actiance
- Jayme Lacour, Social Media Director, Putnam Investments
- Knut Olson, Senior Vice President, Financial Network, Thrivent Financial for Lutherans
- Paul Johnston, Vice President and Deputy General Counsel, Thrivent Financial for Lutherans 

Many firms get started in social media in order to manage risk, but with the appropriate policies and processes in place, LinkedIn is a valuable asset to the field organization. How do successful firms make the transition from social media compliance to ROI?

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