Branded Journalism Mayo Clinic News Network

398 views · Published 22 October 2013 · 9:44 · Indexed 4 November 2026

Channel: Mayo Clinic · 2013 · Education

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Brand Journalism offers opportunity for both the media and your health care organization. At the #MayoRagan Health Care Social Media Summit at @MayoClinic,  consultant/writer Jim Yisela @jpyr , Mayo Clinic Media Relations Manager @KarlWOestreich and @RonaldPetrovich presented a workshop on how to tell, not sell your story.  We talked about the mayoclinicnewsnetwork http://newsnetwork.mayoclinic.org becoming the foundation for sharing content across multiple platforms. This YouTube video was recorded after the presentation on 10/22/13

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