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Loy Machedo's Book Review -- Free Prize Inside by Seth Godin

169 views · Published 5 March 2013 · 2:55 · Indexed 26 October 2026

Channel: Loy Machedo · 2013 · Education

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Just when you thought you understood the pattern Seth Godin uses for all his books, he comes up with once again, another mind rattling concept of Marketing at its secretive best -- Free Prize Inside.

FPI is a collection of great examples from Jeff Bezos's Amazon.com decisions to What Cereal Companies have been doing so effectively to Soft Innovations to Good Power Point Tips to how he sold 10,000 of his first book copies easily. The book is a great reference point of the realities we face while coming up with 'another great idea'. And true to his style, Seth Godin follows the Problem / Solution approach to his writing -- and yes, in the end his foot notes.

The great bits
1) As in the classic style of Seth Godin, very easy to read and you can most probably complete this book in one single sitting.
2) Good analogies, great examples and goofy concepts.
3) Great bonus material in the end (the Notes)

The tit-bits
Not so much this time round. I noticed that the book was very much in tune with today's model keeping in mind the future changes that would come. I think the book hit the nail on the head and yes, left me wanting for more.

Overall Comment
A very good installment in the Seth Godin's collection of books and yes, very much a worthwhile add-on to the great wisdom of the Bald Egg Head Marketer whom I admire. A book you will read not just once but again.

Overall Rating
8 out of 10

Loy Machedo
loymachedo.com | loymachedo.tv

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