Sales Training Moment #18 - How to Sell More by Loading Product With Options

4,009 views · Published 8 June 2010 · 2:32 · Indexed 2 October 2026

Channel: Victor Antonio · 2010 · Howto & Style

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Sales trainer and persuasion expert victor antonio discusses in this sales training video how selling an item (car) loaded versus unloaded (no options) will yield a higher selling prices.  This is called the Endowment Effect. 

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