Sales Training Moment #17 - Consumer Psychology of Refunds & Discounts (Atlanta)

4,314 views · Published 8 June 2010 · 1:43 · Indexed 20 September 2026

Channel: Victor Antonio · 2010 · Howto & Style

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Sales training tip by sales trainer and founder of Sales Influence discusses the psychology of refunds (the endowment effect) and how you can use them when discounting (discounts) products.  Victor Antonio is based out of atlanta, georgia.

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