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How to Sell Online Better | Tips for Effective Inbound Marketing

419 views · Published 26 January 2016 · 6:16 · Indexed 31 October 2026

Channel: Zerofatzreturns · 2016 · Howto & Style

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How to Sell Online Better | Tips for Effective Inbound Marketing

Like a lot of new people trying to start making money online you probably find yourself asking how to sell online better.   It's a question that is generally spurned by a decent amount of failed attempts (lol).

A strategy that I firmly believe in is inbound marketing.  It is awesome in its potential to build your brand and create a loyal audience.  One thing that has really helped me with my inbound marketing is the idea of defining myself as someone who not only wants to help people but also as someone who has something to sell.

I always want people to see me not only as an authority in my space who does not mind helping for free but also as someone connected with a product or paid service.  It's always there.  It is part of what defines me online.

You want this.

There are a lot of people online.  Most of them are trying to provide value in some way shape or form and ALL of them are trying to be noticed.  They feel like the key to questions like "How do I sell better online?" is answered by things like more traffic or better content.  Many times they are not even focusing on how they are perceived by others.

This has been an important part of any success I have experienced online.  Never just blind publishing but always free valuable content with an underlying purpose to make aware of something else that leads to money.

You might think that sounds underhanded or sneaky but I am telling you that everything you do online comes down to strategy.  You are playing a giant chess match.  It's important that you think a few moves ahead.

With inbound marketing, you build an audience that naturally flows back to your properties.  When you create this kind of fanbase it is critical that you define yourself as someone who has a paid produc t or service...if you don't then people will define you as the person who just gives away a lot of free stuff AND you will not make any money.

So let's wrap this up with action.

Step 1:  Figure out how you want to define yourself
Step 2: With every piece of content you release, ask yourself, "How does this content push my agenda?  Is it congruent with how I am defining myself online?"
Step 3: Measure results.  Are people asking you about your paid products by name?  Are you selling anything?  If not, you might need to look a little closer at the free content you are putting out there.

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