Look Who it Was Random video

THE WAR FOR ATTENTION: EXAMINING THE NEW MEDIA ECOSYSTEM - MIPCOM 2018

630 views · Published 12 November 2018 · 20:25 · Indexed 5 October 2026

Channel: mipmarkets · 2018 · Entertainment

Watch on YouTube

Seismic shifts in the media industry continue to intensify in 2018, with the latest merger and acquisition activity highlighting the massive imperative to transform. Technology-driven companies like Facebook, Google, Apple and Netflix continue to increase investments in media, including billions in original video content. Cord-cutting is accelerating and content companies are reinventing themselves with direct-to-consumer distribution models. Amidst this tumult, how can media companies thrive in today's increasingly competitive war for attention? In this MIPCOM kickoff session, we will explore how leveraging intelligence can be used as a differentiating strategic lever for personalizing the fan experience, monetizing attention in new ways, and re-architecting organizations for greater agility.

Speaker:

Brian Vellmure, Managing Partner, Salesforce Ignite

In partnership with Salesforce

N.B: for copyright reasons, one third of this full session's content has been edited out.

More from this channel