The Power of One-to-One Communication

3,191 views · Published 16 May 2011 · 4:43 · Indexed 21 October 2026

Channel: Columbia Business School · 2011 · People & Blogs

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Jason Clement and Josh Millrod, both of Wieden+Kennedy, talk at BRITE '11 about the challenges and benefits of social marketing.

The BRITE '11 conference on brands, innovation, and technology was hosted by the Center on Global Brand Leadership at Columbia Business School.

Learn more at http://www8.gsb.columbia.edu/globalbrands

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