Look Who it Was Random video

How Google Home and Amazon Echo are putting pressure on brands in more 'rational' industries

621 views · Published 29 March 2017 · 3:28 · Indexed 4 November 2026

Channel: Steven Van Belleghem · 2017 · People & Blogs

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Google home and Amazon Echo are fantastic new customer interfaces. Both of them will have a huge impact on brands and customer experience. 

Search is changing rapidly. New interfaces will put a HUGE pressure on the price levels of functional brands. Check out my ideas in this short video.

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More about Steven
Steven is an expert in customer focus in a digital world. He is a popular speaker at home and abroad. In his keynote presentations, Steven takes his audience on a journey to the world of modern customer relationships in a clever, enthusiastic and inspiring way.

Steven is the author of three bestselling books. He became known for his first book, The Conversation Manager, which won the award for most innovative marketing book of 2010. Steven also wrote The Conversation Company and his most recent book, When Digital Becomes Human. When Digital Becomes Human received the award of 'Best Marketing Book of 2015'. Over 85,000 copies of his books were sold. 

Steven is also an entrepreneur. He is a partner in consultancy firm Nexxworks, a co-founder of Zembro (a wearable start-up) and the co-founder of content creation company Snackbytes. He spent the first 12 years of his career as a consultant and managing partner of the innovative market research company InSites Consulting. During that time, the company grew from 8 to 130 staff with offices in 5 countries. Steven is also a part-time marketing professor at Vlerick Business School.

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For all details, check www.stevenvanbelleghem.com

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