James Freeman | Hustle Con 2018

2,591 views · Published 31 July 2018 · 16:42 · Indexed 6 November 2026

Channel: My First Million · 2018 · Entertainment

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James Founded Blue Bottle Coffee in 2002 and started out of an 186-square-foot converted potting shed in Oakland. Then, he sold it to Nestle for around $500m. He has built an iconic brand based on quality product, unusual spaces, and incredible service. He explains how simplifying your branding, and getting back to basics, can create a memorable brand that people love.

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