Greeting card business uses Mailchimp A/B testing for emails to double revenue
3,098 views · Published 5 March 2018 · 1:19 · Indexed 23 September 2026
Channel: Intuit Mailchimp · 2018 · Entertainment
Lovepop, a greeting card company, sought to make movement in the $7 billion greeting card industry. With Mailchimp A/B Testing, they were able to test subject line copy, what time of day to send the campaign, and whether to place emoji in their text. Mailchimp A/B tests also helped them develop an email strategy that doubled their customer engagement and revenue. Mailchimp A/B and Multivariate testing for emails takes the guesswork out of creating campaigns that people click on. With this Mailchimp feature, you can improve from one campaign to the next by learning more about your fans and determining your own finish line. Learn more or get started today. https://bit.ly/ABtesting_YT #Testimonial #Mailchimp #ABtesting #MultivariateTesting #testing Be the first to see our newest videos! Subscribe to the Mailchimp channel: http://bit.ly/2M26ETn More Mailchimp: Facebook: https://www.facebook.com/mailchimp Twitter: https://twitter.com/mailchimp Instagram: https://www.instagram.com/mailchimp/ LinkedIn: https://www.linkedin.com/company/mailchimp Pinterest: https://www.pinterest.com/mailchimp Follow Lovepop: https://www.lovepopcards.com/ https://twitter.com/lovepop https://www.facebook.com/lovepopcards http://www.pinterest.com/lovepopcards/
