Social Purpose Fueling Growth

465 views · Published 16 May 2011 · 3:59 · Indexed 4 November 2026

Channel: Columbia Business School · 2011 · Nonprofits & Activism

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Carol Cone, managing director at Edelman, speaks at the BRITE '11 conference about companies aligning performance with social concerns.

The BRITE '11 conference on brands, innovation, and technology was hosted by the Center on Global Brand Leadership at Columbia Business School.

Learn more at http://www8.gsb.columbia.edu/globalbrands

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