5 Myths of Programmatic Buying: Sponsored by Xaxis
580 views · Published 20 November 2014 · 19:18 · Indexed 7 October 2026
Channel: Digiday · 2014 · People & Blogs
Speaker: Brian Gleason, managing director, North America, Xaxis What is programmatic ad buying? “Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically. For more information on programmatic: http://digiday.com/platforms/what-is-programmatic-advertising/
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