Dialog with Yahoo: Lessons Learned from The Programmatic Front Lines
63 views · Published 21 November 2014 · 15:05 · Indexed 6 October 2026
Channel: Digiday · 2014 · People & Blogs
Speaker: Dennis Buchheim, vp advertising & marketplace product management, Yahoo Moderator: David Amrani, associate editor, Digiday Content Studio What is programmatic ad buying? “Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically. For more information on programmatic: http://digiday.com/platforms/what-is-programmatic-advertising/
