CONTENT DELIVERY: RETHINKING STREAMING - MIPCOM 2018
476 views · Published 2 November 2018 · 30:57 · Indexed 21 September 2026
Channel: mipmarkets · 2018 · Entertainment
Throughout Europe, traditional broadcasters are joining forces to create OTTs able to compete with the likes of Amazon and Netflix. But beyond hyper-local initiatives, what’s their plan for competing on a larger, more unified level against US giants? Is it too late to even ask that question…? What are their plans in terms of original content? Here, the European “resistance” explains its master plan for rewriting the future. Speakers: Soumya Sriraman, President, Britbox Pere Vila, Director of Technology Innovation and Information Systems, Radio Televisión Española. RTVE Moderator: Adam Cunningham, Chief Digital Officer, Allied Global Marketing
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