Look Who it Was Random video

Harness The Power Of Education Based Marketing

387 views · Published 8 March 2016 · 3:01 · Indexed 2 October 2026

Channel: Thinkific · 2016 · Education

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Marketing is the lifeblood of any online business. And for some of us educators, teachers, coaches or trainers, marketing can seem a little bit difficult or in some cases really unappealing to do. But when you just create content with the intention of teaching people, there's nothing more powerful. See how you can do it in this video and try it free with Thinkific: http://thnk.cc/1nxsCAi

Create your own online courses at: http://thinkific.com/
Visit our blog: http://blog.thinkific.com

And follow us at:
http://www.twitter.com/thinkific
http://www.instagram.com/thinkific
http://www.facebook.com/Thinkific

Transcript
But it doesn't have to be that way because as an educator or as an expert in a topic, you can just use your expertise to do your marketing. So you just continue to do what you do when you are sharing that expertise. That thing that you love to share with people, that passion that you have to share with your students, to share with the world, you can take that and use that to fuel your marketing and do your marketing in a way that doesn't feel like marketing.  

And this is really education-based marketing and it's one of the most powerful ways of doing marketing online. In fact, it's what I'm doing right now, I'm sharing with you some of my expertise around online courses and marketing because I have been doing this for 10 years, I have been creating online, YouTube videos, I have been creating online courses, and selling them and marketing them. And so I'm sharing that information with you and I love doing it because it doesn't feel like marketing to me.

So if you have that area of expertise, what you can do with it to turn it into an amazing marketing effort, is to go out and to continue to share that expertise with people through things like blog posts, YouTube videos, other videos, tele- seminars I guess people call them, webinars. 

Go and create that content, share that knowledge that you have, give it away freely, put it out there on a consistent, regular basis; get that information out there consistently to the people and focus on quality. 

You don't want to be pushing out stuff that really isn't helpful to people, give away some of your best stuff, put that out there on a regular, consistent basis, I guess I'm repeating myself there, regular and consistent. 

Put that out there consistently and you will find that you start to build a brand around your expertise, people start to follow you, people start to rely on you and that expertise that you're putting out there.

It can take a little bit of time, but if you're consistent with releasing your expertise, your education to the world, your marketing efforts will grow as you start to share that information. So get out there and start sharing it, it won't feel so much like marketing to you if you focus on educating people and sharing that expertise. But just do it consistently and focus on doing something of quality. Legal Disclaimer: Thinkific is a trademark of Thinkific Labs Inc., a publicly traded company listed on the TSX (Ticker Symbol: THNC). The information and content presented are intended for general educational purposes only. While we strive to provide accurate and up-to-date information, we make no representations or warranties of any kind, express or implied, regarding the completeness, accuracy, reliability, suitability or availability with respect to the information, products, services, or related graphics contained in this presentation for any purpose. The use of any information or presentation materials is at your own risk.

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