CMWorld 2014 - How REI Uses Disruptive Content Marketing
1,310 views · Published 27 May 2015 · 5:02 · Indexed 27 September 2026
Channel: Content Marketing Institute · 2015 · Education
This is a clip from Paolo Mottola's session at Content Marketing World 2014. He shares how outdoor retailer REI evolved its content marketing strategy into disruptive, informative and entertaining content. See all CMW 2014 sessions & slides by ordering the On-Demand package: http://contentmarketingworld.com/info/ GET EVEN MORE from the Content Marketing Institute FOR TONS MORE advice & education http://www.contentmarketinginstitute.... SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute... REGISTER NOW FOR CONTENT MARKETING WORLD 2015 http://contentmarketingworld.com/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarke... Facebook ►https://www.facebook.com/ContentMarke... Linkedin ► http://www.linkedin.com/company/conte... Slideshare ►http://www.slideshare.net/cmi
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