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The Cloned Sidewalk by Poker Beer

4,938 views · Published 22 December 2018 · 1:44 · Indexed 22 September 2026

Channel: Campaigns of the world · 2018 · Entertainment

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In Colombia, however, that’s no longer quite so simple if you want to enjoy an alcoholic beverage or two. Early last year, the country’s government passed a new police code encouraging citizens to report others for minor infractions like graffiti, noise violations and drinking in public. These new restrictions apply to open areas like sidewalks as well as restaurant terraces.

While previous Colombian drinking laws were more lenient than those in the United States, anyone who has tried to brown-bag a brew in Central Park can relate to the frustration consumers faced when they were unable to drink openly with their friends.

Beer brand Poker and its ad agency DDB Colombia came up with a truly novel solution to this problem: They partnered with local artisans to recreate a popular neighbourhood bodega in a private space removed from the street. In order to maintain the spirit of the sidewalk and parking lot that doubled as a hangout spot, they “cloned” every detail, down to graffiti signs and scuff marks on the walls.

Source: Adweek


Credits
Advertising Agency: DDB, Colombia Production Company: Los Notarios Public Relations Agency: Babel CEO: Borja de la Plaza Chief Creative Officer: Leo Macias Planning VP: Jorge Becerra Creative Directors: Andrés Restrepo, Pipe Jaimes Account Directors: Natalia Hernández, Natalia Fuentes Account Executives: Catalina Córdoba, Daniel Salazar, Natalia Rojas Planner: Carlos Correa Copywriters: Oscar López, Fredy Castro, Daniela Prieto, Felipe Cendales Art Directors: Nestor Benjumea, Carolina Páez, Camilo Gómez, Diego Betancourt, Andrés Torres Producers: Daniel Mesa, Ruben Dario Lozano Director: Felipe Cortés Sound Designer: Carlos Portela COPEC Marketing VP: Alejandro Miranda Head of marketing Colombia: Thor Borresen Brand Director: Miguel Merino Brand Managers: Juan Carvajal, Gildardo de los rios Brand Lead: Diego Pomareda 

Tags:
Ambient, Colombia, Alcoholic Drinks, Poker Beer, DDB, Clio Awards

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