Sandler Client Testimonial from Daniel Lopez, Cemex

413 views · Published 18 September 2014 · 2:01 · Indexed 6 November 2026

Channel: Sandler · 2014 · Education

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http://www.sandler.com - Daniel Lopez of Cemex, a global building materials company, explains how Sandler helped Cemex develop a basic sales and management foundation. “We’re a big company with 54,000 employees in 150 countries, and a big sales force,” says Lopez. Cemex needed its sales force to speak the same sales vocabulary even though cultural and language differences across the corporation presented a major challenge. Whenever possible, Sandler brought in native trainers who understood local cultures and adapted Sandler training materials accordingly. “We are not an easy company,” says Lopez. “We are a company that asks for a lot and Sandler delivered.”
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