Why the point of discovery is more important in e-commerce than your own shopping app?
439 views · Published 1 March 2016 · 4:44 · Indexed 21 October 2026
Channel: Steven Van Belleghem · 2016 · People & Blogs
It's all about the point of discovery in social commerce. Hardly anyone has a shopping app on the first two pages of their phone. We all have social networks on those pages. So there is a big chance that people bump into products they like on one of these social platforms. This 'point of discovery' is far more crucial to be present in than creating your own shopping app. Be where the customer is and make it easy to buy stuff from you on these points. New payment infrastructure like Stripe is helping retailers with that. Hope you will enjoy this insight.
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