Look Who it Was Random video

Launching a New Information Product in 19 Steps

342 views · Published 24 October 2016 · 12:05 · Indexed 22 October 2026

Channel: Zerofatzreturns · 2016 · Howto & Style

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http://epicconversions.com - here is my blog!

HOW TO WIN AT THE LAUNCH GAME IN 589 WORDS (or fun ways to break the losing streak)

Step 1: create a product that provides actionable content as well as entertainment value

Step 2: Get the sales page and download page done (your smart if you put a facebook comment box on your sales page)

Step 3 Get the JV page done

Step 4: Set up autoresponder sequence for buyers (be smart here.  It needs to further build your authority, continue to build goodwill, but also have an avenue that leads to money.

Step 5: Set a launch date (at least 1 month out)

Step 6: Find 5 facebook groups that care about what you are going to be trying to launch and become part of those scenes.  Spend some time there every day and be part of the scene. Like, comment, reply…engage these people.  They are your customers they just don’t know it yet.  Start friend requesting at least 5 to 8 a day who have positive interaction with you or like your comments.

Step 7: Two weeks out from launch leverage the cover of your product by placing it on your banner on all social profiles and any free advertising spaces you have in your scenes as well as your personal blogs or assets.  Also announce the launch date.

Step 8: Start to release free helpful content that you have created that is geared towards people who will care about the product that you are releasing.  This content can mention your upcoming product but it must have a primary focus on free actionable helpful content that is story driven.

Step 9:  Create a facebook fan page for your product pin the sales video along with a link to the sales page on your page.

Step 10: Invite all your new friends to like the page. 

Step 11: 1 week before launch go to each of your facebook groups and say you have 5 review copies you’d like to give people.  That’s 25 in all.  Tell these reviewers that you would like for them to leave you feedback right on the sales page in the facebook comment box.  Give them a link.

Step 12: List your product launch on muncheye.com (if you are in the IM space)

Step 13: Target 50 JV’s that make sense to you.  Don’t aim for the highest level influencers.  Aim for people that are a couple steps above you.  Your goal is 10 on board.  Contact them through facebook.  Give them review access and give them a link to the JV page.  Take no rejection personal.  You’re investing in a long game with these affiliates that will go on past this initial launch.

Step 14: Give your affiliates 100% commission.  If you have a funnel in place give them 50% through the funnel.

Step 15: Launch your product and have the launch run for 4 days.  At the end of this 4 days, triple the price of your product.

Step 16: Every day during the 4 days talk about your product and talk about it as something valuable that is on sale.  Make sure to mention the fact that it will go up in x days time. (classic 4 day cash machine strategy as learned by Frank Kern)

Step 17:  After launch cycle, raise the price of your product, keep your list warm and start working on the next one.

 Step 18: Check out my blog at EpicConversions .com because you know I’m not playing games.

Step 19:  There’s always more.  You fill in the blanks.
#nowimdone

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