How is an Underwear Company’s Supply Chain Empowering Women?
2,992 views · Published 7 December 2015 · 11:34 · Indexed 23 October 2026
Channel: Columbia Business School · 2015 · Education
Catalina Girald founded lingerie company Naja to empower women through a supply chain that is faster, less wasteful, and more socially responsible. Naja overwhelmingly employs single mothers, or female heads-of-household, while providing a flexible work space and benefits such as insurance and paying for employee’s children’s education. Among Naja’s other efforts are the “Underwear for Hope” program employing single mothers in Colombia who have been displaced by the civil war, and working to reduce their carbon footprint through digital printing. With Catalina Girald, CEO of Naja, at the Tamer Center for Social Enterprise’s 2015 Social Enterprise Conference, September 25, 2015.
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