Marcelo Claure: Sprint’s celebrity CEO

3,167 views · Published 21 August 2015 · 3:35 · Indexed 27 October 2026

Channel: Kansas City Star · 2015 · News & Politics

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Marcelo Claure arrived at Overland Park-based Sprint a year ago, taking the Ice Bucket Challenge and killing the company’s talking hamster ads. He’s now pushing the wireless carrier toward a new strategy for success, pumping up the rank and file with high-fives and dropping “stupid rules.”  (Video by Mark Davis and Monty Davis | The Kansas City Star)

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