Five Strategies for Entrepreneurial Branding

2,246 views · Published 9 April 2012 · 7:02 · Indexed 27 October 2026

Channel: Columbia Business School · 2012 · People & Blogs

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At the BRITE '12 conference, Julie Cottineau, founder of BrandTwist and former VP of brand at Virgin USA, explores five strategies to foster a more agile approach for bringing ideas to market with impact. 

The BRITE conference on brands, innovation, and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.

For more information, visit http://www.briteconference.com or http://www.globalbrands.org.

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