Mobile Advertising: What's Next?

1,963 views · Published 25 August 2009 · 1:40:23 · Indexed 21 September 2026

Channel: Columbia Business School · 2009 · Science & Technology

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What are some of the latest trends in mobile advertising? Whos ahead of the curve? The first session of a forum organized by the Columbia Institute for Tele-Information (CITI) examined the state of mobile advertising in the United States and abroad. The forum was moderated by Jill Rosengard Hill, senior vice president of Frank Magid Associates. Panelists were John Hadl, founder and managing partner at BrandinHand, Inc.; Kerstin Nettekoven, director of marketing and business development at BT; and Paul Palmieri, president and CEO at Millenial Media.

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