Prof. Ravi Dhar, Marc Speichert, Alfrédo Gangotena
725 views · Published 13 March 2013 · 5:10 · Indexed 26 September 2026
Channel: Yale School of Management · 2013 · Education
The omnipresent smartphone has the potential to change the entire shopping experience, from the initial evaluation stage to the moment of purchase. Yale SOM's Ravi Dhar talks to two CMOs about how their companies are responding.
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