Product, Brand, Experience - Nike & Sony

4,044 views · Published 3 November 2008 · 0:54 · Indexed 26 October 2026

Channel: Columbia Business School · 2008 · Science & Technology

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Product, Brand, Experience - Nike & Sony
Marty Homlish, Global Chief Marketing Officer, SAP

The Center on Global Brand Leadership at Columbia Business School hosted the BRITE '08 conference and CMO Summit on branding, innovation, and technology on February 7-8, 2008 at Columbia University in New York City.

BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology.
Category:  Science & Technology

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