Look Who it Was Random video

Hands-on Interactive Advertisements : DigInfo

784 views · Published 19 March 2008 · 1:58 · Indexed 20 September 2026

Channel: ikinamo · 2008 · Science & Technology

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Uchida Yoko is offering an interactive advertisement system.

The system automatically searches for clothing tailored to the person standing in front of the camera and then superimposes that clothing on the display to provide a fun, virtual fitting room experience.

The system works in conjunction with the "Photiva!" application tool developed by Shikumi Design and with Toshiba Tec's RF Meister U.
 
Photiva! responds to people's movements by producing sounds and changing the image. It is an easy-to-operate application tool that features various interactive content for user enjoyment.

RF Meister U, on the other hand, is a communication tool that uses RF tags to communicate between sales clerks and customers. It lets users virtually coordinate clothing and see a picture of themselves in the clothing before actually trying anything on. A portrait is taken of the customer and then the customer swipes the RF tag of selected clothing over the tag reader to virtually coordinate clothing with their own portrait. RF Meister U also manages product information and keeps track of sales records.

Uchida Yoko intends to expand the application of this system for use in transmitting data in stores and public facilities as well as in transmitting tourist information.

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