David Rogers: The iPhone and Network Collaboration
471 views · Published 27 May 2010 · 2:09 · Indexed 4 October 2026
Channel: Columbia Business School · 2010 · Science & Technology
In discussing his forthcoming book, "The Network Is Your Customer" at the BRITE '10 conference, David Rogers describes how Apple's App Store unleashed the innovation of 50,000 app designers and shares lessons for how businesses can create platforms for network collaboration. David Rogers is the executive director of Columbia Business School's Center on Global Brand Leadership. The BRITE '10 conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at http://www.briteconference.com or http://www.globalbrands.org
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