Volcom's Fall 2012 Denim - Water Saving, Chemical Free Denim

1,375 views · Published 14 May 2012 · 0:25 · Indexed 26 September 2026

Channel: Volcom · 2012 · Howto & Style

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Check out Volcom Brand Jeans for Fall 2012, featuring Water Saving denim. 

See all Volcom's denim at http://www.volcom.com/jeans

Water Saving & Chemical Free Denim: Our most environmentally conscious denim to date. The wash used to create these save an estimated 17 gallons of water per jean, resulting in a 94% decrease in the amount of water used compare to conventional methods. Furthermore, by using ozone bleaching and laser finishing, when compared to more conventional methods, a 100% reduction of chemicals used in the wash of these jeans make them easier on the environment and on the people finishing them.

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