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Real Estate Negotiation Tip | Negotiating Tip When Purchasing or Selling a Home

498 views · Published 18 December 2016 · 4:01 · Indexed 20 October 2026

Channel: Matt Leighton · 2016 · News & Politics

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In this video, Arlington, Virginia real estate agent and Realtor Matt Leighton talks about a negotiating tip that you may not have thought about before. 

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When you are purchasing or selling real estate, you should always Google the names on the other side of the transaction. 

The goal is to find out pertinent information regarding the other side's current situation. We live in a world where information is extremely easy to find. Look up the buyers or sellers on social media.

See if there are any clues that could help you during the negotiation. Things to look for are job transfers on LinkedIn, marriage posts on Twitter, divorce tweets, and other Twitter posts about the property that could give you insight into the other side's current situation.

You have to be careful not to go too far 'down the rabbit hole'. You shouldn't care about superfluous life details that are not relevant to the situation at-hand.

Don't try to piece together the other party's life story. 

Key in on recent posts that are publically available that may be able to give you leverage.

Also be on the lookout for any red flags in your search. And again, tread very carefully here. I hope I am conveying this message the way I want to...Look for things that may affect the other side's ability to settle. Things like multiple lawsuits or criminal offenses related to real estate or white collar crimes. 

Again, you're not necessarily looking for reasons NOT to work with the other side. You are looking to arm yourself with information that will help you get an advantage during the negotiation period. 

Do your research and learn about who you are working with.

As an agent, I always research other Arlington real estate agents that I work with. I don't like doing business with strangers and neither should you. Do your homework and hopefully, you can find some information that will aide you in your side of the deal.

Video location: CENTURY 21 Redwood - Arlington, VA
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Matt Leighton - Arlington VA Real Estate Agent
Licensed in VA and D.C.
Century 21 Redwood Realty
1934 Wilson Blvd
Arlington, VA 22201
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