Cultivating Defiant Customers I Marie Taillard

758 views · Published 15 May 2009 · 5:01 · Indexed 20 September 2026

Channel: ESCP · 2009 · Education

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Marie Taillard, Marketing UK Director ESCP Europe on "Cultivating Defiant Customers"
Marie Taillard (biography: http://escpeuro.pe/18keqkA) argues that "defiant" customers may hold the key to fresher, more collaborative and more relevant marketing.
More about ESCP Europe: www.escpeurope.eu

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