P&G - Collaborating with Competitors
393 views · Published 3 November 2008 · 1:48 · Indexed 8 November 2026
Channel: Columbia Business School · 2008 · Science & Technology
P&G - Collaborating with Competitors Mark Peterson, Director of External Business Development, Procter & Gamble The Center on Global Brand Leadership at Columbia Business School hosted the BRITE '08 conference and CMO Summit on branding, innovation, and technology on February 7-8, 2008 at Columbia University in New York City. BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology.
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