Brand Leadership Program: How are Brands Challenged?
324 views · Published 9 January 2015 · 0:58 · Indexed 27 October 2026
Channel: Columbia Business School · 2015 · Education
Professors Bernd Schmitt and Michel Pham, faculty directors of Columbia Business School's Brand Leadership: Strategy, Management, and Performance program, discuss what it takes to nurture a successful brand. Learn more: http://www8.gsb.columbia.edu/execed/program-pages/details/697/BLSMP?sourceid=youtube
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