Do You Know Where Your Shirt Comes From? Purchasing Your Values
219 views · Published 7 December 2015 · 10:25 · Indexed 24 October 2026
Channel: Columbia Business School · 2015 · Education
Making clothing is a dirty 2.5 trillion-dollar business. The second-most polluting industry after oil, the apparel industry pays 98% of its labor force less than a living wage. Zady, launched two years ago by Maxine Bedat LAW ’12, is seeking to change that statistic. A shopping and lifestyle brand for the conscious consumer, Zady’s “New Standard” targets a generation of consumers who care about being able to “purchase their values” and know that their clothing comes was made ethically. Zady was named one of the “World’s Most Innovative Company” by Fast Company. With Maxine Bedat LAW’12, Co-Founder of Zady, at the Tamer Center for Social Enterprise’s 2015 Social Enterprise Conference, September 25, 2015.
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