Flash of Genius UK Beauty A Lancome Wonderland
196 views · Published 26 November 2014 · 0:59 · Indexed 28 September 2026
Channel: Gartner for Marketing · 2014 · News & Politics
Building on consumers’ affinity for 3D digital experiences, ‘Gifted’ brand Lancôme installed “Wonderland, The Wonderful World of Lancôme” in its Champs-Elysée store last fall. After a virtual walk through Paris and tour of the Lancôme house, visitors could choose one of seven experiences, one being digital interactions with the brands’ ambassadresses. The installation, featured as a Flash of Genius in our Digital IQ Index®: Beauty | France, later traveled to London, Milan, Tokyo and Beijing. 88% of brands have increased sales up to 33% with in-store digital signage, and the digital signage industry is expected to grow to 250% from 2010 to $4.5 billion in 2016. It’s likely that we will see more high-tech in-store efforts from Beauty and Fashion brands. View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc
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