Intelligence Report - Multichannel Retail 2013

659 views · Published 29 May 2013 · 2:18 · Indexed 27 September 2026

Channel: Gartner for Marketing · 2013 · People & Blogs

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Today, L2 releases our first Intelligence Report: Multichannel Retail. This study analyzes how 79 prestige retailers and brands are using digital to drive customers to brick-and-mortar channels. By examining email, site, mobile, and search data, L2 attempts to determine the brands and best practices that are removing organizational and technological barriers and delivering a true multichannel experience.

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