Design Studios in India: Design Directions Part 1

1,000 views · Published 30 January 2015 · 21:11 · Indexed 27 September 2026

Channel: Dsource Ekalpa India · 2015 · Education

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@dsourceindia D’source features Design Directions, where Mr Satish Gokhale, Director, in conversation with Prof. Ravi Punekar, reflects on his motivation for creative work. The studio provides innovative design and innovation management services aimed at creating market-ready “hit” products efficiently. Their design approach follows a dual focus: appealing emotionally to customers’ instincts and aspirations, while simultaneously developing technically feasible products that can be manufactured and marketed successfully.
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