GS Caltex - 'Kind Words RingBack Tone' campaign to prevent verbal violence
1,195 views · Published 8 November 2017 · 2:51 · Indexed 23 September 2026
Channel: Campaigns of the world · 2017 · Entertainment
The brief idea was to reduce violent comments of consumers against call center employees. The campaign was influential enough to change even the related law reinforcements. GS Caltex - 'Kind Words Ring Back Tone' campaign to prevent verbal violence -------------- Catch Campaigns of the World at: Website: https://campaignsoftheworld.com/ Youtube: https://goo.gl/Ixuz3z Facebook: https://goo.gl/azGvFM Twitter: https://goo.gl/f9ajmI Instagram: https://goo.gl/KHBYN3 Google+: https://goo.gl/2rSMrH -------------- Ad Credits: Advertising Agency: Adqua Interactive, Seoul, South Korea Creative Director: Hyunkyoon Kim Copywriters: Ayoung Yoon, Olivia Sangjee Park Account Executives: Junyoung Lee, Minwoo Lee, Hyunwoo Nam Media Planner: Sooyeon Im Media Buying: Seungkwan Hong, Seunghyun Yoon, Sooyeon Park This Ad Campaign is related to: Verbal Violence, Ad Campaign, Awareness Campaigns, GS Caltex, Kind Words Ringback Tone, preventing verbal violence, AdQUA Interactive, South Korea, social campaigns, Best Social Campaigns, ringback tone, Korean society, GM Korea, Customer Services, call center employees life
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