GS Caltex - 'Kind Words RingBack Tone' campaign to prevent verbal violence

1,195 views · Published 8 November 2017 · 2:51 · Indexed 23 September 2026

Channel: Campaigns of the world · 2017 · Entertainment

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The brief idea was to reduce violent comments of consumers against call center employees. The campaign was influential enough to change even the related law reinforcements.

GS Caltex - 'Kind Words Ring Back Tone' campaign to prevent verbal violence

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Catch Campaigns of the World at:

Website: https://campaignsoftheworld.com/
Youtube: https://goo.gl/Ixuz3z
Facebook: https://goo.gl/azGvFM
Twitter: https://goo.gl/f9ajmI
Instagram: https://goo.gl/KHBYN3
Google+: https://goo.gl/2rSMrH

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Ad Credits: 
Advertising Agency: Adqua Interactive, Seoul, South Korea
Creative Director: Hyunkyoon Kim
Copywriters: Ayoung Yoon, Olivia Sangjee Park
Account Executives: Junyoung Lee, Minwoo Lee, Hyunwoo Nam
Media Planner: Sooyeon Im
Media Buying: Seungkwan Hong, Seunghyun Yoon, Sooyeon Park


This Ad Campaign is related to:
Verbal Violence, Ad Campaign, Awareness Campaigns, GS Caltex, Kind Words Ringback Tone, preventing verbal violence, AdQUA Interactive, South Korea, social campaigns, Best Social Campaigns, ringback tone, Korean society, GM Korea, Customer Services, call center employees life

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