Look Who it Was Random video

How To Tell A Story With Sales Copy

613 views · Published 24 February 2016 · 2:34 · Indexed 26 October 2026

Channel: Thinkific · 2016 · Education

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When you sell a product online, whether it's an online course, an ebook, or some physical good, you need a sales page. This is what your visitors will read through before purchasing. That means your sales copy needs to be really compelling, and the best way to do that is to tell a story that connects with readers emotionally. Learn how in this video and create a free sales page with Thinkific: http://thnk.cc/1TBjmHT

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Transcript:
Today on teach online TV by Thinkific, were going to be talking about telling a story and using it as part of your sales copy for your online courses.

Now I often get asked about how to write sales copy or good sales copy for your online courses and there's a lot of ways to go about doing this. But one technique that I find works in almost every scenario, and it’s not your entire sales copy but it's a piece of it, is to tell a story and this story will take the reader through a journey from struggle to triumph like any good story.  You want to have a little bit of emotion built in there if possible, but what it’s going to do is it's going to take that reader through the problems that they may be experiencing now and those problems will be mirrored in the story in the problems that you experienced in arriving at the solution that you are presenting them in this product or in this course.

It could be your story, it could be the story of one of your clients was already taken your course. But what it’s going to do is it's going to start with the problems that are going to be solved by your course and help people connect emotionally to the problems, help people identify with them and say, “Yeah, that’s what I'm suffering from right now.”  And then you're going to take them through the journey of how you’re going to solve those problems for them. 

And often a good element of the story is showing that it can take time and effort and work to solve those problems.  But your course is going to make it easier, it's going to make it happen faster so they don't have to search themselves for the answer all over the place like you did or like your client in the story did. You're going to give them the easier answers and help guide them through that journey.

So if you haven't already, consider telling a story as part of your sales copy and you can test it out and see what kind of an impact it has on your conversion rates .

If you have more questions, shoot them over but I also love to hear this makes a difference for you or even see examples of the stories that you are telling. Legal Disclaimer: Thinkific is a trademark of Thinkific Labs Inc., a publicly traded company listed on the TSX (Ticker Symbol: THNC). The information and content presented are intended for general educational purposes only. While we strive to provide accurate and up-to-date information, we make no representations or warranties of any kind, express or implied, regarding the completeness, accuracy, reliability, suitability or availability with respect to the information, products, services, or related graphics contained in this presentation for any purpose. The use of any information or presentation materials is at your own risk.

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