Lego: Tapping the User Community
443 views · Published 3 November 2008 · 1:16 · Indexed 10 November 2026
Channel: Columbia Business School · 2008 · Science & Technology
Lego -- Tapping the User Community Paal Smith-Meyer, Head of New Business Group, LEGO System The Center on Global Brand Leadership at Columbia Business School hosted the BRITE '08 conference and CMO Summit on branding, innovation, and technology on February 7-8, 2008 at Columbia University in New York City. BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology.
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