Lego: Tapping the User Community
443 views · Published 3 November 2008 · 1:16 · Indexed 20 September 2026
Channel: Columbia Business School · 2008 · Science & Technology
Lego -- Tapping the User Community Paal Smith-Meyer, Head of New Business Group, LEGO System The Center on Global Brand Leadership at Columbia Business School hosted the BRITE '08 conference and CMO Summit on branding, innovation, and technology on February 7-8, 2008 at Columbia University in New York City. BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology.
More from this channel
-
1:14
Entrepreneurship in Africa Master Class: The Team Prepares for its Final Meeting
-
2:26
Entrepreneurship in Africa Master Class: Tour of the Peacock Expansion
-
1:40
Entrepreneurship in Africa Master Class: The Team Discusses its Final Recommendations
-
1:37
Entrepreneurship in Africa Master Class: The Team Reflects on its Project
-
1:49
GE -- Innovation at Work
-
1:12
BRITE Jury Award for Big Thinker
-
3:50
BRITE Big Thinker Audience Award
-
1:34
Cisco: Innovation and the I-Prize