Visa's CMO on Meeting the Challenge of New Media
2,068 views · Published 16 May 2011 · 20:11 · Indexed 2 October 2026
Channel: Columbia Business School · 2011 · Science & Technology
Antonio Lucio, global chief marketing officer of Visa, talks about Visa's journey from traditional marketing to a new model, guided by the principals of social media and the organization's "Audience First" approach -- a response to a changing media and consumption landscape. The BRITE '11 conference on brands, innovation, and technology was hosted by the Center on Global Brand Leadership at Columbia Business School. Learn more at http://www8.gsb.columbia.edu/globalbrands
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