Turning Social Networks into Mass Media

555 views · Published 3 November 2008 · 1:38 · Indexed 20 September 2026

Channel: Columbia Business School · 2008 · Science & Technology

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Turning Social Networks into Mass Media
Mike Hemingway, Global Managing Director, Ogilvy & Mather Worldwide

The Center on Global Brand Leadership at Columbia Business School hosted the BRITE '08 conference and CMO Summit on branding, innovation, and technology on February 7-8, 2008 at Columbia University in New York City.

BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology.

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