PWC's Industry Outlook, w TF1 & BBC Worldwide CEOs - EDIT | MIPCOM 2010
269 views · Published 8 October 2010 · 8:10 · Indexed 28 September 2026
Channel: mipmarkets · 2010 · Entertainment
The pace of consumers' migration to new digital platforms is running well ahead of the industry's expectations — and yet, according to PricewaterhouseCoopers' annual industry bible, the Global Entertainment & Media Outlook 2010-2014, non-digital revenue streams will still account for two thirds of total global spending in 2014. Is the shape of the recovery becoming any clearer? Which platforms are driving revenue growth, and how do broadcasters and content producers position themselves for success in the developing digital value chain? Marcel Fenez, PwC's Global Leader for Entertainment & Media, draws from the Outlook to outline prospects for the world's broadcasting and media markets for the coming five years. And, within this context, Marcel then explores how two major media players are tackling this challenging landscape, in wide-ranging interviews with TF1's Chairman and CEO, Nonce Paolini, and John Smith, Chief Executive, BBC Worldwide. Interviewer: Marcel Fenez, Global Leader, Entertainment & Media, PricewaterhouseCoopers Keynotes: Nonce Paolini, Chairman and CEO, TF1 John Smith, Chief Executive Officer, BBC Worldwide
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