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9th National Marketing Conclave 2018 by KSOM - Video Report

461 views · Published 25 October 2018 · 4:58 · Indexed 23 October 2026

Channel: OdishaLIVE · 2018 · News & Politics

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The Marketing Conclave is an annual convention, organised by KIIT School of Management (KSOM), and attended by industry leaders from the marketing world as well as academicians from prestigious institutes.

The Conclave 2018 was based on the theme ‘Future of Work’ (FOW). As we know, the concept of FOW is expected to unleash the forces related to demographics, technology and customer voice. Traditional marketing is becoming less effective in achieving the marketing goals of the firm. This Conclave was aimed to address a range of new realities in the marketing world affecting businesses today.

Large scale technology disruptions have forced marketers to adapt and tweak their marketing strategies to resonate with new customer groups and enhanced consumer experiences. In this Conclave, marketing pundits from the industry deliberated on varied issues pertaining to the ever-changing marketing landscape.

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