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SEO Tips For Beginners: What Is Keyword Research?

811 views · Published 14 August 2018 · 12:03 · Indexed 12 November 2026

Channel: Joshua Elder · 2018 · Education

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Learn how to do keyword research for youtube here (works on google as well): https://www.youtube.com/watch?v=cPz8uh1oR7A

How to use the Google Keyword Planner: https://www.youtube.com/watch?v=tDFKhpOoo_Q


SEO Tips For Beginners: What Is Keyword Research?

What is a keyword?

A “keyword” is a word or phrase that is typed into the search engine

What Is Keyword Research?

Keyword research is the ability to brainstorm & find profitable search phrases that people are typing into the search engines.
Tools like the Google Keyword Planner are used to help you brainstorm keyword ideas within your niche along with their search volume.

Long tail keywords vs Short tail keywords

Long Tail Keywords - Keywords that typically have 5 or more keywords in the search phrase:
A. More targeted
B. Less competition
C. Examples - “online businesses for stay at home
moms” “how to train your dog to stop barking” “how to lose 10 pounds in 2 weeks”
Short Tail Keywords - Keywords that have less than 6 keywords in the search phrase:
A. Less targeted
B. More ambiguous (could have more than one
meaning)
C. More Competition

#seotips
#seo2018
#keywordresearch

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